September 20, 2016

SeeMe Founder to Speak at First Ladies Luncheon in New York

On Wednesday 21 September 2016 founder of SeeMe Caterina Occhio will present her fair trade jewelry project at the sixth edition of the First Ladies Luncheon organized during the 71st session of the United Nations General Assembly in New York.

Fashion 4 Development’s Annual First Ladies Luncheon is held to celebrate the unprecedented cooperation between diplomacy and fashion for the greater good of women and children worldwide. 

This year the list of honourees include:
- Madame Ban Soon-taek, First Lady of the United Nations
- Annie Lennox
- Natalia Vodianova
- Nadja Swarovski

Fashion 4 Development (F4D) is a private sector global platform founded by Evie Evangelou in January 2011 in support of the United Nations Millennium Development Goals and “Every Woman, Every Child”, the UN initiative spearheaded by Secretary-General Ban Ki Moon.

F4D’s mission is to promote positive social change and harness the power of the fashion and beauty industries by implementing creative strategies for sustainable economic growth and independence of communities worldwide, through the expression of fashion.

occhio at f4d

April 26, 2016

SeeMe's Orange Heart is the signatory piece for the 20th Anniversary of UNTF to End Violence against Women

SeeMe is very proud to announce that its Orange Heart has been selected as the signature piece of the 20th year anniversary of the United Nations Trust Fund to EndViolence against Women.


















SeeMe and the UN Trust Fund launched the Orange Heart on 25 April in Amsterdam

#OrangeYourHeart Replace violence with love

April 25, 2016

SeeMe in de Bijenkorf

Come to check our pop-up store (2nd floor!) and discover our signatory piece for the 29th anniversary of UN Trust Fund to End Violence against Women

Or just buy it here!


April 24, 2016

SeeMe x UNTF to End Violence Against Women

UN Women officially announces the collaboration between SeeMe and the United Nations Trust Fund to End Violence against Women.


Read the full article

December 12, 2015

Die Presse

One page editorial in prominent Austrian daily newspaper Die Presse.

Read the article online on

December 03, 2015

SeeMe founder Nominated at GLAMOUR Awards

SeeMe is very happy to announce that our founder, Caterina Occhio, has been selected by Glamour Italia for the Glamour Awards, as one of the most glamorous and committed women of the year. 
The evening was superb and Cristina Lucchini, Editor in Chief of Glamour Italia, was a wonderful host. Thank you for having Caterina!
November 26, 2015

Our founder among new Lancia Y10 testimonials

 Caterina Occhio has been chosen as testimonial for the new Lancia Y10 campaign: 'Portraits of people changing their life to stay true to oneself'

November 25, 2015

SeeMe presents #OrangeFriday

Shop up to -40% Discounts and Donate to a Great Cause

This year, SeeMe is swimming against the dark tide of consumerism that is Black Friday thus transforming it into #OrangeFriday. The Orange Friday initiative aims at bringing light and much deserved attention to the United Nations UNiTE campaign’s #OrangeTheWorld. Coinciding with The International Day for the Elimination of Violence against Women, today November 25th and running till Human Rights Day, December 10th, #OrangeFriday donations and discounts will run for the entirety of the UN Women's 16 days of activism.  

  • From November 27, 2015 Black Friday through November 30, 2015 Cyber Monday, selected items will be discounted up to -40%. 
  • From December 1 -10, 2015, selected items will be discounted up to -20%. 
  • The value that shoppers have saved from the selected items on discount, will be entirely donated to the UN campaign UNiTE to End Violence Against Women. 

SeeMe is a fair trade certified luxury brand and social enterprise that strives to improve the life of women who have been victims of violence. It employs women, usually single mothers, who have been shunned by their patriarchal societies and, once out of their shelter homes, could not find a job to provide for themselves and their children. Through trainings that later result in employment, SeeMe women are empowered, they learn a craft and eventually earn a steady monthly salary. 

UNiTE is a United Nations campaign aiming at ending all types of violence against women through law and policy enforcement, mobilization and partnerships. In fact, UNiTE has put together a big network of women’s organizations, youth groups, men, media people, government representatives as well celebrities and artists to support the campaign. Orange is the color of Elimination of Violence Against Women. 

25 November marks the International Day for the Elimination of Violence against Women, and the beginning of The Official 16 Days of Activism Against Gender Violence Campaign, which runs until 10 December, Human Rights Day. The campaign links the movement to end violence against women and girls with the human rights movement. 

#OrangeFriday #OrangeTheWorld #heartmovement #16days 

November 18, 2015

Presenting SeeMe model at Decoded Fashion in Milano

We are very happy to have had the chance to present our social enterprise model and its success at the Milan edition of Decoded fashion.

A big thank you to E-Pitti for inviting us!

October 01, 2015


For SS16, SeeMe launches its first fine jewellery line.

The iconic SeeMe heart has been transformed into a precious piece thanks to the ancestral skills of Jacques Levon, a renewed Armenian jeweller from Bourj Hammoud in Beirut. The collection is conceived with the Dutch designer Peter Bedner.

It was born within the UN agency UNIDO's project: ‘Developing of clusters in cultural and creative industries in the Southern Mediterranean’, funded by the EU and the Italian development cooperation. Final aim is to support employment and the formal private sector as well as promoting regional cooperation in the Southern Mediterranean region.

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