SeeMe was born while walking through the souks and back streets of the middle east. After almost two decades of reporting on women's conditions in the Middle East and North African regions Caterina Occhio, SeeMe’s founder, decided to take matters in her own hands. Through her reports and travels she, unsurprisingly, discovered that being a single mother in the region equals being unsuitable for work, for marriage and for society. SeeMe was therefore born as a safe haven, training centre and work place for women otherwise deemed lost.
SeeMe employs women, often single mothers, who have suffered violence and were ostracized from their communities. Through training SeeMe women learn the craft of jewellery making following ancient Tunisian techniques. Therefore, while fostering their country's traditions they also secure a workplace for themselves and a future for their families.
Sparking a revolution in both the fashion and the fair trade worlds, SeeMe has successfully combined the two and made a product that feels good on the body and soul.
SeeMe, while still being a young company, has achieved a lot. In fact, on top of being a safe resort and source of income for women victims of violence in Tunisia and Lebanon, it also strives to positively influence the established brands in the fashion world, supporting an ethical approach to their sourcing procedures. SeeMe has collaborated with worldwide renowned fashion brands such as Karl Lagerfeld for whom it created a beautiful capsule collection, as well as with Missoni and Tommy Hilfiger for the latest Spring Summer collection.
Featured by Vogue Germany, Maire Claire Italia, L’Officiel, Glamour Italia and Vogue International to name few, SeeMe hearts are worn by the likes of Suzy Menkes, Sarah Burton, Angela and Rosita Missoni of Missoni and Laudomia Pucci. It can also count on the support of numerous premium retailers, including Colette, Galleries Lafayette, Luisa via Roma, Joyce...
In 2016, SeeMe created the Orange Heart, which was selected as the signatory piece for the 20th anniversary of the UN Trust Fund to End Violence against Women.