we must know who made our clothes and where they come from: transparency of the production chain is a must
what we use has to make happy not just us, but also the people who made it: ethical working standards need to become the standard
what we wear needs to be authentic: it should to tell also the story of the country it comes from
traditional craftsmanship is to be treasured not smashed by fast fashion
we need to have products that last longer than a season: no seams coming apart after only a few turns in the wash
we want less plastic and more green materials in our pretty boxes
no more flower power stuff: fair trade is not an excuse for bad design
traditional craftsmanship has to be used to create modern objects: no granny stuff
we want our order to arrive on time: service has to be super professional
we want our items to last long: ethical jobs cannot justify poor quality
we like are boxes to be green but also pretty